Use Search Engine SERP to Analyze Petfood Competitions of Online Advertising
In this case blog, we are going to illustrate how we use search engine search results tracking technology to reveal the competiton on Product Listings Ads on Google from a selected list of home food related companies such as chewy, wayfair, overstock etc. All the google search engine results data are collected via our AI based web mining technology. Our AI based web mining technology is a technology that combines web analysis, web data crawling/scraping with artifical intelligence , data parsing and cleanning etc; the entire data collection process is executed by our AI powered intelligent system. Read more about our AI based web mining technology.
Please note that, there is a lot more you can leverage Google SERP (search engine results page) to help your research or explore new methodologies/ideas for your research. This blog should give you some ideas as a point of reference. Also please be aware that the most challenging part will be scraping data from Google.
First, let’s sample a list of keywords related to pet food,
| dog food |
| blue buffalo |
| blue buffalo dog food |
| cat food |
| dog crate |
| pet supplies |
| taste of the wild |
| dr foster and smith |
| chewy |
| cat tree |
| dog crates |
| frontline plus |
| dog toys |
| dog tags |
| petmeds |
| heartworm |
| pet food |
| purina pro plan |
| pet store |
| shock collars |
| diamond dog food |
| dog shock collar |
| hills science diet |
| revolution for cats |
| dog gate |
| dog gates |
| best cat food |
| natural balance |
| frontline plus for dogs |
| cat toys |
| science diet dog food |
| doggie diapers |
| dog costumes |
| heartgard for dogs |
| cat tower |
| dasuquin |
| dog training collars |
| sheba |
| dog diapers |
| hills dog food |
| iams dog food |
| k9 advantix |
| heartgard |
| wellness dog food |
| hills prescription diet |
| pedigree dog food |
| large dog crate |
| cosequin |
| glucosamine for dogs |
…
Enter these keywords on google.com (note one keyword only for each search), let’s say we enter dog food on google and hit search, you will find the PLA ads on the search result page:
Now lets’ grab each PLA and extract the advertiser’s name—let’s name it as domain, for example, Chewy.com, Pureluxe Pet Food.com , Cat Person.com …
also let’s save the domains into database.
Let’s do the same steps for all the keywords and in the database, we will have accumulated a good number of PLA data.
Let’s load the raw data to excel and make a pivot table, and then we can eaily plot a chart to clearly understand the competitiveness between these pet food sellers.
This dataset can be used by petfood comapnies to understand who is competeing with them , it can also be used by financial analyst to track retail company’s advertising spends
