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What Are the Top Selling Brands on Nordstrom.com?

Nordstrom, Inc. is a leading fashion retailer offering compelling clothing, shoes and accessories for men, women and kids. Since 1901, Nordstrom has been committed to providing their customers with the best possible service—and to improving it every day.

In this article, we are going to take a look at the category distribution on Nordstrom.com. We scraped over 600 subcategories from Nordstrom.com around mid April 2022, hoever, Nordstrom.com is a quite complicated site to scrape. It's probably not possible to scrape the data with a traditional python scraper. The raw data used in this article is collected with our AI based web mining technology. Our AI based web mining technology is a technology that combines web analysis, web data crawling/scraping with artifical intelligence ,  data parsing and cleanning etc; the entire data collection process is executed by our AI powered intelligent system. Read more about our AI based web mining technology.

We scraped a total of 605 subcategories from Nordstrom. Let's plot a bar chart of the top 16 subcategories by number of products:


It appears that, shrits subcategory under from Men-->Clothing is the largest subcategory by product count.

Following Men/Clothing/Shirts, it's Women/Accessories/Jewelry subcategory taking the 2nd place. 

Let's rollup the category one level up, Women's clothing is largest category, followed closely with Men's Clothing category. The 3rd place Women's Shoes is only half the size of Women's clothing.


Now let's dig a bit further by aggregating the total product reviews for each brand under each department->category, and rank the results by total reviews, we can easily get the top selling brands under each department-->category:

DepartmentCategoryBrandTotal ReviewsAvg Price($)
Young AdultWomen's Shoesadidas2047347105.923
Young AdultShop by Occasionadidas179754374.3308
Young AdultMen's Shoesadidas1613139125.0415
SaleWomenSam Edelman1415635117.4163
GiftsFor HerNatori119948063.25842
Young AdultSaleadidas117068095.93869
ActivewearShop by Activityadidas1127260115.9081
GiftsGifts by OccasionUGG®1118956103.6096
ActivewearMen's Active Shoesadidas998791145.4185
ActivewearWomen's Active Shoesadidas984249115.3268
GiftsGifts by RecipientUGG®906833110.1475
Young AdultShop by OccasionSam Edelman804628123.2903
KidsGirls' ShoesUGG®76984691.00933
KidsKids' ShoesUGG®74125188.6826
GiftsFor HerUGG®70428384.34793
WomenShoesSam Edelman697981120.2191
SaleYoung Adultadidas69313887.61855
ActivewearShop by ActivityWacoal66132970.69541
Young AdultWomen's ShoesSam Edelman660562124.2748
ActivewearWomen's ActivewearWacoal65717070.58261
SaleWomenTory Burch623113207.319
GiftsGifts by Occasionadidas613504115.171

Adidas dominates the top 3! Sam Edelman and UGG is also on the top 10 list. 

Of course we can also roll up the data further and get a higher level of the top selling brands.

We can also get a dynamic picture of how each brand goes over time by tracking the website on weekly or monthly frequency.

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